This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, allowing us to offer a smoother and more efficient user experience. In the table below, you will find detailed information about each type of cookie we use, their purpose, and how long they remain on your device. We are committed to respecting your privacy and providing transparency about the data we collect through cookies. For more information on how we handle your personal data, please see our Privacy Policy.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Cookie ID | Purpose | Duration |
|---|---|---|
| franchise | Stores the clinic ID after visiting the clinic page. | 12 months |
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
| wpconsent_geolocation | This cookie is used to store the consent settings based on the visitor's location. | 30 days |
| franchise_phone | Stores the local phone number of the last clinic page visited. Helps display the correct local phone number ensuring you can easily contact the right location. | 12 months |
| previousFilledValue | Stores city and state of last clinic page visited or last location search via online booking. Helps prefill location search for online booking page. | Session |
Blog Comments
These cookies are needed for adding comments on this website's blog posts.
| Cookie ID | Purpose | Duration |
|---|---|---|
| comment_author | Used to track the user across multiple sessions. | Session |
| comment_author_email | Used to track the user across multiple sessions. | Session |
| comment_author_url | Used to track the user across multiple sessions. | Session |
Google reCAPTCHA
Google reCAPTCHA helps reduce spam contacts through the Site by tracking how the user interacts with the Site and uses that information to score whether the user is real or not.
| Cookie ID | Purpose | Duration |
|---|---|---|
| _GRECAPTCHA | Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) to precent spam and abuse on forms. This cookie is essential for website security and cannot be disabled. | 179 days |
Google Technologies (Strictly Necessary)
These cookies remember a user's consent preferences.
Learn more| Cookie ID | Purpose | Duration |
|---|---|---|
| SOCS | Stores cookie choices | 13 months |
| cookiePreferences | Registers cookie preferences of a user | 2 years |
| CONSENT | Stores consent status. Shared across Google services. | 2 years |
YouTube (Strictly Necessary)
We use YouTube in privacy-enhanced mode (youtube-nocookie.com) to embed videos on our site. YouTube may set cookies when you play a video, which may be used to track viewing behavior, personalize ads, and improve performance.
Learn more| Cookie ID | Purpose | Duration |
|---|---|---|
| VISITOR_PRIVACY_METADATA | Stores the user's privacy and consent settings for YouTube embeds, such as ad personalization preferences. Ensures compliance with regional privacy regulations. | 6 months |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
These cookies help us analyze which pages on our website are viewed most, website session duration, online booking module performance, depth of website content use, visit count and which types of devices are used to access the website.
Learn more| Cookie ID | Purpose | Duration |
|---|---|---|
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| _utma | ID used to identify users and sessions | 2 years after last activity |
| _utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| _utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| _utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| _utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| _utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| _utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | Session |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
YouTube (Performance)
We use YouTube in privacy-enhanced mode (youtube-nocookie.com) to embed videos on our site. YouTube may set cookies when you play a video, which may be used to track viewing behavior, personalize ads, and improve performance.
| Cookie ID | Purpose | Duration |
|---|---|---|
| DEVICE_INFO | Set on video play. Used for detecting device type and performance data. | 6 months |
| PREF | Set on video play when logged in to YouTube. Stores user preferences and possibly ad-related info. | 8 months |
| __Secure-ROLLOUT_TOKEN | Used by YouTube to manage feature rollouts and A/B testing for embedded videos. Ensures consistent video player behavior for users. | 6 months |
| VISITOR_INFO1_LIVE | Used by YouTube to detect and measure the user's bandwidth to optimize video playback performance. | 6 months |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
DoubleClick (owned by Google)
DoubleClick Digital Marketing (DDM), owned by Google, is an integrated ad technology platform that enables advertisers to create, manage and grow high-impact digital marketing campaigns. You can control the Google Ads setting on your browser at this link -
Learn more| Cookie ID | Purpose | Duration |
|---|---|---|
| test_cookie | Checks if the browser supports cookies before setting more persistent cookies. | 15 minutes |
| IDE | Stores information about how the user interacts with ads. Used for ad targeting and measurement. | 13 months (EU), 24 months (elsewhere) |
| _gads | Used for ad serving and fraud detection by Google Ad Manager. | 13 months |
| FLC | Used for frequency capping of ads (how many times a user sees an ad). | 10 seconds |
Facebook Pixel (Meta)
We use Facebook Pixel to measure the effectiveness of our ads and improve ad targeting. This tool sets cookies to track user behavior across our site and other websites.
Learn more| Cookie ID | Purpose | Duration |
|---|---|---|
| _fbp | Stores a unique browser ID to track visits and deliver targeted ads | 90 days |
| _fbc | Stores click ID (from Facebook Ad links with fbclid= parameter) for conversion tracking | 90 days |
| fr | Facebook ad cookie containing encrypted user ID and browser ID | 90 days |
| datr | Security and fraud detection cookie (e.g., identifying suspicious logins) | 2 years |
| sb | Stores browser information for Facebook login and ad targeting. | 2 years |
Google Maps
Google Maps is a web mapping service providing satellite imagery, real-time navigation, and location-based information.
Learn more| Cookie ID | Purpose | Duration |
|---|---|---|
| OGPC | These cookies are used by Google to store user preferences and information while viewing Google mapped pages. | 1 month |
| OGP | This cookie is used by Google to activate and track the Google Maps functionality. | 2 months |
Google Technologies (Marketing)
As part of our use of Google Ads, Google Dynamic Remarketing and Google Tag Manager, we employ conversion tracking to better understand performance and effectiveness of the marketing campaigns through using this tool. We also employ Google’s dynamic remarketing technology, which is used to show previous visitors to our site ads that contain products and services they viewed on our Site previously. In addition, Google Tag Manager may dynamically manage the marketing cookie scripts on our Site, including the installation of third-party tracking pixels.
Learn more| Cookie ID | Purpose | Duration |
|---|---|---|
| DSID | Identifies signed-in users across devices and remembers ad preferences. | 2 weeks |
| TAID | Similar to AID, used for cross-device tracking. | 14 days |
| RUL | Measures ad effectiveness and ensures the same ad isn't shown repeatedly. | 12 months |
| _gcl_dc | Google Ads cookie, Google Click Identifier (GCLID) | 90 days |
| _gcl_au | Google Ads cookie, stores click data for conversion tracking | 90 days |
| ANID | Used for ad personalization across the web. Set when users are not logged into a Google account. | 13 months |
| NID | Stores preferences and ad targeting | 6 months |
Microsoft Ads / UET (Universal Event Tracking)
Universal Event Tracking (UET) allows us to use Microsoft Advertising features such as conversion tracking, audience targeting, and automated bidding bid strategies when you get to our Site using the Bing browser. This is executed in the form of the UET tag, which records what you do on our Site and sends that information to Microsoft Advertising.
Learn more| Cookie ID | Purpose | Duration |
|---|---|---|
| _uetvid | Unique visitor ID assigned by UET; used to recognize a visitor across sessions. | 13 months |
| MUID | Microsoft User ID cookie: to identify users across Microsoft sites and services. Shared between Clarity and Microsoft Ads. | 13 months |
| _uetmsclkid | Microsoft Click ID; for ad click attribution (auto‑tagging) – connects ad clicks to subsequent activity. | 2 months |
| _uetsid | Session identifier; tracks user during a single browsing session for conversion tracking etc. | 30 minutes |
| _RwBf | Related to targeted advertising / marketing by Microsoft/Bing. | 11 months |
| MSPTC | Stores a user‑ID or some identifier; used by UET/Bing ads. | 8-14 months |
| Dsc | Session tracking, or temp state during a session (often part of UET tag). | Session |
| _UR | Used by UET / Bing Ads for marketing and remarketing, tracking etc. | 14 months |
YouTube (Marketing)
We use YouTube in privacy-enhanced mode (youtube-nocookie.com) to embed videos on our site. YouTube may set cookies when you play a video, which may be used to track viewing behavior, personalize ads, and improve performance.
Learn more| Cookie ID | Purpose | Duration |
|---|---|---|
| GPS | Registers a unique ID on mobile devices to enable tracking based on GPS location for YouTube video analytics and ad targeting. | 30 minutes |
| NID | Stores user preferences and profile data in order to deliver personalized ads and improve ad relevance across Google services, such as YouTube, Google Maps, and Google Ads. | 6 months |
| __Secure-YEC | Used by YouTube to manage user authentication and store encrypted user-related preferences. May also support ad personalization and tracking if the user is logged into a Google account. | 13 months |
| YSC | Registers a unique ID to track video statistics and user interaction with embedded YouTube videos. Used to measure views and performance for individual videos. | Session |
