It’s a Hot Summer for Online Travel June 17, 2014 By Caitlin Bradford Leave a Comment Schedule Your Pre-Travel Health Appointment Online Today! It is no secret that online booking is the way of the future in the travel industry. The summer of 2013 was a record breaking period for online bookings for travel agents, airlines, hotels, and car rental services, with 2013 Q3 revenues of over $54 billion from online bookings from US based companies alone. Year over year growth in these industries averaged 10.7% last year, with bookings peaking in July. The percentage of return shoppers, a metric that is typically associated with greater revenue per visitor and lower marketing acquisition costs, steadily grew throughout 2013, as customers became more loyal, likely due to sophisticated, targeted use of marketing campaigns by travel industry sites. Current trends indicate that all of these growth metrics will continue this year as well, so expect June and July to be hot months for online travel bookings! It is now undisputed that the future of travel booking is digital, but this is not only true of the general $600 billion global travel industry, it is also true of niche markets within this industry, including travel medicine. Taking advantage of the tremendous new opportunity that the shift from offline to online booking represents, Passport Health, the travel medicine industry leader, implemented online booking last year, and has seen sustained growth in online customer bookings throughout 2014. In fact, online bookings represent up to 30% of total bookings in select markets as travelers prefer to book all services at their convenience, at any time of day or night. In the constantly evolving travel industry, online booking is sure to stay a hot topic. Innovative companies are sure to continue to surprise and delight leisure and business travelers alike with new, digital approaches to servicing travel related needs.